Company
Company Information

Creating and evolving new value
with determination,
together with our communities

Thank you for visiting the Shinnihon Hotels website. In 2011, we opened Yufuin Bettei Itsuki in Yufuin. Driven by the satisfaction and delight of our guests, the ryokan received the highest honor in the small-property category of the Rakuten Travel Awards in 2016 and earned four stars in the 2018 Michelin Guide to Kumamoto and Oita. It grew into one of Yufuin's leading ryokan. This success led to requests from several companies to revitalize their properties, and we entered the ryokan turnaround business. Today, we operate across three fields: hotel and ryokan operations, M&A and property revitalization, and demand-generation support. We owe this growth to the support of our guests, business partners and local communities, and we offer our sincere thanks.

Ryokan are a uniquely Japanese form of accommodation and a symbol of the country's culture of hospitality. Yet many struggle financially, and their number continues to decline nationwide. We believe that a ryokan earns the lasting preference of guests by refining its individual character until it becomes a true strength. Guided by the principle of learning from the past to create the new, we embrace challenge and change to create value that satisfies and inspires our guests.

We will continue working to connect people and communities, create meaningful encounters and lasting memories, contribute to regional development, and carry Japan's culture of hospitality into the future. We sincerely appreciate your continued support.

President and Representative Director

Hiroshi Maeda